1960 to 1969
At the cinema is Yul Bryner in The Magnificent Seven (1960).
Bristol Cigarettes appear to the left of BP.
Work is under way below the Player's sign.
On the Pavilion, Quantas have taken Courier's vertical strip.
On the Pavilion, Quantas have taken Courier's vertical strip.
After a presence spanning over 60 years, Schweppes finally bow out and their space is divided into two panels,which would remain key advertising spaces right up to the 2010s.
BP take one of these spaces and they still had a sign on the Pavilion.
A mystery sign with a Union Jack appears above the Guinness clock sign.
At the Adelphi Theatre: The Music Man (1961)
BP take one of these spaces and they still had a sign on the Pavilion.
A mystery sign with a Union Jack appears above the Guinness clock sign.
At the Adelphi Theatre: The Music Man (1961)
On the corner of Haymarket are Hennessy Cognac, Osram, BOAC and Haig.
At the cinema is John Huston's The Misfits (1961)
At the cinema is John Huston's The Misfits (1961)
A good close-up of the Pavilion at this stage.
At the cinema The Terror Of The Tongs (1961)
At the cinema The Terror Of The Tongs (1961)
A new sign is under construction on the left
Skol arrive on the corner under BP.
A better view of the "Either exports go up - or exports go down" sign above Guinness.
Over the road, Martini and High & Dry gin have taken BP's old space.
A better view of the "Either exports go up - or exports go down" sign above Guinness.
Over the road, Martini and High & Dry gin have taken BP's old space.
Plenty happening on the corner of Haymarket and Coventry Street
1962 and Dunlop on Shaftsbury Avenue have a new sign
How everything looked at night
A glimpse of the Shafsbury Avenue side of the Pavilion
The Skol banner sign is in the process of being dismantled.
A poster for Oak canned meats on the left.
Skol insert a new smaller sign and Double Diamond (who still have a sign above Coca-Cola) take the remaing space.
A great postcard showing us that Daiquiri Rum replaced Double Diamond above Coca-Cola and the space next to it is up for grabs. To the left of Coca-Cola is a poster for the Circlorama cinema which boasts "The World's Largest Screen". Martell take the place of Lemon Hart Rum.
At the Pavilion is the film Tom Jones with Albert Finney (1963)
At the Pavilion is the film Tom Jones with Albert Finney (1963)
BOAC take the sign above Guinness.
Down Shaftsbury Avenue, Dunlop have yet another new sign.
Here we see that the Dunlop sign incorporated a digital clock
The Beatles arrive with A Hard Days Night at the cinema (1964).
The film premier
A rare glimpse at the South East corner of Piccadilly Circus (on election night)
The Who step up for a publicity photo
A lovely night shot showing Piccadilly Circus in perhaps its most glorious neon splendor (the swinging 60s alright).
This deserves a zoom. Note Embassy cigarettes under construction on the left.
Here we see that the cluster of Martini/Booth's/Rediffusion has been dismantled.
Maintenance work in progress on the Coca-Cola sign and the Skol sign is being dismounted.
A superb night shot of the 'Eros' statue with Shaftsbury Avenue behind.
The Scotch Ales banner that was under Wrigley's has gone.
The Scotch Ales banner that was under Wrigley's has gone.
A superb panoramic postcard. Bulova watches appear next to Coca-Cola and Cope's have gone.
A Shot In The Dark at the cinema (1965 for the U.K.).
A postcard with a stripped-in couple on the town
Skol have a new sign and BP vanish with the space being prepared for a newcomer.
A good view of the new Embassy cigarettes sign on the Pavilion.
Daily Express take the space previously occupied by Rediffusion.
At the cinema is The Liquidator (1965)
A good view of the new Embassy cigarettes sign on the Pavilion.
Daily Express take the space previously occupied by Rediffusion.
At the cinema is The Liquidator (1965)
The Beatles are back with the film Help (1965)
The French star Sheila this time.
Note that under Wrigleys, a Times Square style ticker-tape banner replaced Scotch Ales.
Note that under Wrigleys, a Times Square style ticker-tape banner replaced Scotch Ales.
This space for sale!
The space above Daily Express features an illuminated display for David Lean's Doctor Zhivago (1965)
Before the space vacated by BP can be filled, Players cigarettes give way to Gold Leaf.
Below the space, Double Diamond have been replaced by a sign for Lloyd's Bank (see below).
Martell have gone and Wrigley's have yet another new sign.
Below the space, Double Diamond have been replaced by a sign for Lloyd's Bank (see below).
Martell have gone and Wrigley's have yet another new sign.
At the cinema is Antonio's Blow Up (1966).
Work is in progress on the vacant space below Gold Leaf.
At the cinema is Beach Red (1967)
At the cinema is Beach Red (1967)
A good view of the Woolmark sign here.
At the cinema: The Graduate (1967)
Pink Floyd's turn for a group photo
Footage from 1967
An interesting close-up of the corner of the London Pavilion
(photo: Bernd Loos)
The 'Fly Quantas' sign has gone.
On the Pavilion, Ferro Cheri chocolates appear above Daily Express
and Commercial Union take the space to the right of the now very old Gordon's Gin sign.
The Piccadilly Circus spread has a new-found glory after a messy few years.
and Commercial Union take the space to the right of the now very old Gordon's Gin sign.
The Piccadilly Circus spread has a new-found glory after a messy few years.
The BOAC VC10 and Commercial Union signs disappear.
The Beatles are back again, this time with the film Yellow Submarine (1968).
At the Piccadilly Theatre, Keith Michell stars in Man Of La Mancha (1968)
All of British fashion passed through Piccadilly Circus, from mini-skirts...
... to bovver boots and braces.
A night on the town.
This shot gives an idea of how the cigarettes would light up in sequence on the Gold Leaf sign.
The space left by Martell is used for film advertising - Baby Love here...
...and Sunflower here.
A clear view of the Dunlop sign too.
This interesting night shot reveals the Minolta sign opposite the Pavilion
and how the Grants sign illuminated.
At the cinema is On Her Majesty's Secret Service (1969)
and how the Grants sign illuminated.
At the cinema is On Her Majesty's Secret Service (1969)
Grant's Whiskey appear on the far corner and also Haig who used to be on the London Pavilion
A rare close-up of the old Saqui & Lawrence/Longines signs (the shop had been there since the 1910s!).
John and Yoko get their message across at Piccadilly Circus in 1969
