1950 to 1959
Windsmoor have a new sign
At the cinema is Danny Kaye in On The Riviera (1951)
At the cinema is Danny Kaye in On The Riviera (1951)
Into the 1950s and Windsmoor have a new sign and Wrigley's have removed their clock.
On the side of the Pavillion appear CWS (Cooperative Wholesale Society) in place of Jacobs and Brylcreem
On the side of the Pavillion appear CWS (Cooperative Wholesale Society) in place of Jacobs and Brylcreem
This night shot shows how the illuminations continued down Coventry Street and the corner of Haymarket.
At the cinema is Close To My Heart with Ray Milland (1951)
At the cinema is Close To My Heart with Ray Milland (1951)
Footage from 1951
A great view from Regent Street
Hennessy Whiskey take the enlarged space nex to the Monica Restaurant.
A new sign for Cope's on the right.
A new sign for Cope's on the right.
To celebrate the 1953 coronation, the fountain was enclosed in a decorative cage designed by Sir Hugh Casson.
The Coronation parade passes through (June 2, 1953)
How it looked a night
1954 and it's goodbye to the old Monico Restaurant facade
for the arrival of the most iconic advertiser on Piccadilly Circus.
The Windsmoor and Hennessy Whiskey signs have gone and Guinness have an update.
for the arrival of the most iconic advertiser on Piccadilly Circus.
The Windsmoor and Hennessy Whiskey signs have gone and Guinness have an update.
Coca-Cola emerge at Piccadilly Circus
Coca-Cola would dominate Piccadilly Circus right up to the 21st century.
As well as replacing Windsmoor, their sign also covered the adjacent building.
Ever-Ready batteries are to their left and on the Pavilion, Lemon Hart have a stronger sign.
Traffic jams were becoming a problem. It's like Piccadilly Circus out there!
As well as replacing Windsmoor, their sign also covered the adjacent building.
Ever-Ready batteries are to their left and on the Pavilion, Lemon Hart have a stronger sign.
Traffic jams were becoming a problem. It's like Piccadilly Circus out there!
A nice alternate view showing the evolution of the signs towards Haymarket Street.
CWS (Cooperative Wholesale Society) have updated their sign.
At the cinema: The Quatermass Experiment (1955)
CWS (Cooperative Wholesale Society) have updated their sign.
At the cinema: The Quatermass Experiment (1955)
Rock 'n' Roll hits London.
Courier are still present with a vertical band
New Year's Eve
On the left, Ever Ready Batteries increase their sign to match up with Coca-Cola and Guinness
1956 and after a rather static 40 years, the Bovril/Schweppes corner is about to change
At the Pavilion in Foreign Intrigue with Robert Mitchum (1956)
A clearer view of the new CWS sign and under it EKCO who have replaced Swallow.
On the far right of the Pavilion we can see a large sign promoting the goodness of milk.
On the far right of the Pavilion we can see a large sign promoting the goodness of milk.
The new Bovril and Schweppes signs are revealed. Schweppes have a complete facelift and now take up the whole facade with blue stripes supporting neon bubbles.
On the other side Max Factor have replaced Votrix and Wrigley's have modified their sign.
On the other side Max Factor have replaced Votrix and Wrigley's have modified their sign.
This shot reveals the juggling seals on the Guinness sign.
At the cinema is X-The Unknown (1956)
At the cinema is X-The Unknown (1956)
At the cinema : Quatermass II (1957)
A clearer view of the Ever-Ready sign.
At the cinema is Drango with Jeff Chandler (1957)
BP make their appearance, in place of CWS
On the right of the Pavilion, we see a sign for the Australien Tourist Board.
At the cinema is Blood Of The Vampire (1958
At the cinema is Blood Of The Vampire (1958
The Guinness prepare for an update.
Down Shaftsbury Avenue is a new sign for Dunlop Tyres (replacing Craven 'A')
Down Shaftsbury Avenue is a new sign for Dunlop Tyres (replacing Craven 'A')
Guinness update their sign with a cuckoo clock complete with a swinging pendulum
supporting two toucans (the performing seals appear on the clock)
supporting two toucans (the performing seals appear on the clock)
A great shot revealing all the splendour of Piccadilly Circus at night (Photo: © Mario Grigni)
Lowry didn't only paint dark satanic mills.
Double Diamond make their entry above Coca-Cola.
Scotch Ales replace Jaypine on the banner under Wrigley's and Pal have a new sign.
Scotch Ales replace Jaypine on the banner under Wrigley's and Pal have a new sign.
1959 and to the left of Dunlop we see that the old Monica restaurant is still in business (it closed in 2021)
A rare close-up of the Ever Ready sign
At the cinema is Some Like It Hot (1959)
This shot gives an idea of how the panorama of neon lights
extended down Coventry Street and the angle with Haymarket.
At the cinema is Odds Against Tomorrow with Harry Belafonte (1959)
extended down Coventry Street and the angle with Haymarket.
At the cinema is Odds Against Tomorrow with Harry Belafonte (1959)
Great footage of the signs from 1959
In the 1961 film "Gorgo", the monster attacks Piccadilly Circus!
Under BP, EKCO make way for Rediffusion
A nice long exposure shot (to make the cars disappear).
Above the Pavilion, Morris Cars return.
Above the Pavilion, Morris Cars return.
After dominating Piccadilly Circus since the beginning of the century, Bovril disappear!
Above the Pavilion, Morris Cars becomes Austin Cars (same manufacturer)
The Ever-Ready sign is removed
Players cigarettes take the space left by Bovril
with a giant packet of (the deadly) Capstan Full Strength over the old dormer window.
with a giant packet of (the deadly) Capstan Full Strength over the old dormer window.
